I decided to follow suit and post on the electric car industry. This article discusses the costly hybrid, lithium-ion batteries that run in electric cars, such as the Prius, Chevy Volt, and Nissan Leaf. Many of these battery producing companies have recently gone out of business, due to the high cost of producing these batteries. Many firms believe that the prices of such batteries will fall, but this could also cause for an increase in other costs associated with using more batteries. Firms are also attempting to convince customers that performance has not diminished simply because of the use of a hybrid or electric engine. The true market outcome of electric vehicles is uncertain and has yet to be fully seen.