Imported Beers

Monday, The Financial Times reported on the bounce-back of the beer imports (http://www.ft.com/intl/cms/s/0/3f881722-1b73-11e2-ab87-00144feabdc0.html#axzz2AF8W1ifD). After the recession, sales of imported beers slumped, but saw a huge bump in sales this year. As we learned in class, imports make up a very small sector in the beer business, so the question is, what will domestic beer sales look like at the end of the year? It is very possible that instead of also trending upwards, we see flat or negative growth indicating domestic beer’s status as an inferior good. I have a strong suspicion year-end data will suggest that domestic beer substitutes for the more premium brews during times of economic hardship.

One thought on “Imported Beers

  1. Isn’t this primarily a statement of the success of Mexican brands in the US? I’ve not followed M&A but that’s part of it, more marketing and better distribution channels.

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