The holiday season is usually a time that Amazon.com’s sales see a significant jolt, along with most other stores. However, this year, some are trying to prevent that from happening. A group of UK consumers calling themselves “Amazon Anonymous” have vowed to not shop at Amazon for the holiday season because of how Amazon purportedly treats their employees, dodges taxes, and harms local businesses. This isn’t the first time Amazon has been accused of these transgressions, but to this point consumers haven’t exactly shied away from the online retailer’s products. However. according to several reports, Amazon Anonymous’ campaign has continued to gained significant traction. Their website, www.amazonanonymous.com, challenges shoppers to avoid Amazon and spend their money elsewhere. “Christmas is Amazon’s busiest time of year,” the website states, “but it’s also our best chance to disrupt their business. They don’t pay their workers a living wage, they dodge their tax, and they take money away from local shops. So this year, let’s take our money away from them.” To date, the site reports that their group of consumers has prevented about $5 million from being spent at the retail giant to date. Each person who signs up for the Amazon Free Challenge pledges to withhold a minimum of $150. It is difficult, however, to quantify what Amazon is losing in sales, as it is impossible to tell if these people would actually have spent money at Amazon in the first place. Although, this same group delivered a petition with 65,000 signatures calling for a living wage to Amazon’s London offices earlier this year. This situation bears watching, as it if it were to gain more traction this may require Amazon to respond, whether publicly or otherwise, to Amazon Anonymous’ accusations.