When the Boston Beer Company was launched, it found a unique niche as a new brewing company that was higher-end than the traditional massive beer companies, but still was sold on the national level all around the country with high revenue. Now a day, many new breweries want to expand their market to reach that national level. With the boom of craft breweries, the question remains about whether one of them can reach the level of national success that Boston Beer Company has had. At the end of the 2014 fiscal year Boston Beer Company found itself with over $903 million in revenue, and according to the Brewers Association top 50 breweries of 2014 it was ranked 5th.
However, it might be tough for one of the many craft breweries to get to quite the level that Boston Beer Company has attained. Part of this comes from the strict regulation that is out there in order to limit entry into the national market. All but four states in the United States have a strict three-tiered structure, which separates the brewing company, distributors, and retailers. Thus, it makes it tough for one of the many new breweries to extend its market share to somewhere near the level of Boston Beer Company.
Consider the fact that Lagunitas Brewing Company, which is the 11th ranked U.S. brewing company and 6th ranked craft brewery, brought in revenue of $90 million last year, almost a 1/10th of Boston Beer Company. The craft brewery movement has definitely had an impact in the traditional big national beer companies, but regulations and the tons of different craft brewing companies will make it tough for one of them to reach the size of Boston Beer Company.