This bibliography is indicative of what you can readily find and download on beer-related topics. Some of these are ancillary to the economics of strategy, such as nutritional, public health or taxation issues. But even those tend to contain or be framed in terms of the structure of demand and the organization of the industry.
I found most of these through EconPapers pared with the library journals list.
Abbott, A. J., K. A. Lawler, and M. C. H. Ling. 1997. “Advertising Investment in the UK Brewing Industry: An Empirical Analysis.” Economic Issues 2(1): 55–66.
Adams, William James. 2006. “Markets: Beer in Germany and the United States.” Journal of Economic Perspectives 20(1): 189–206.
Bamforth, Charles W. 2002. “Nutritional Aspects of Beer—a Review.” Nutrition Research, Preventive Nutrition, 22 (1–2): 227–37. doi:10.1016/S0271-5317(01)00360-8.
Beatty, Edward. 2009. “Bottles for Beer: The Business of Technological Innovation in Mexico, 1890-1920.” Business History Review 83 (2): 317–48.
Boland, Michael A., and Gary W. Brester. 2006. “Vertical Integration in the Malting Barley Industry: A ‘Silver Bullet’ for Coors?” Review of Agricultural Economics 28 (2): 272–82.
Bray, Jeremy W., Brett R. Loomis, and Mark Engelen. 2009. “You Save Money When You Buy in Bulk: Does Volume-Based Pricing Cause People to Buy More Beer?” Health Economics 18(5): 607–18.
Buschena, David E., Richard S. Gray, and Ethan Severson. 1998. “Changing Structures in the Barley Production and Malting Industries of the United States and Canada.” Trade Research Center Policy Issues Paper 29168. Montana State University, Department of Agricultural Economics and Economics. http://econpapers.repec.org/paper/agsmotpip/29168.htm.
Calvo Porral, Cristina, Normand Bourgault, and Domingo Calvo Dopico. 2013. “Brewing the Recipe for Beer Brand Equity.” European Research Studies 16(2): 85–100.
Calvo-Porral, Cristina, and Paulino Montes-Solla. 2013. “Drivers of Value in the Beer Market: Comparing an Imported and a National Brand.” European Research Studies 16(3): 19–45.
Chen, Chia-Wen. 2014. “Estimating the Foreclosure Effect of Exclusive Dealing: Evidence from the Entry of Specialty Beer Producers.” International Journal of Industrial Organization 37 (November): 47–64. doi:10.1016/j.ijindorg.2014.07.007.
Clay, Karen, and Werner Troesken. 2002. “Strategic Behavior in Whiskey Distilling, 1887-1895.” Journal of Economic History 62:4 (December): 999–1023.
Deconinck, Koen, and Johan Swinnen. 2015. “Peer Effects and the Rise of Beer in Russia.” Food Policy 51 (February): 83–96. doi:10.1016/j.foodpol.2014.12.008.
Donnar, Ryan, and Keith Jakee. 2004. “Australian Beer Wars and Pub Demand: How Vertical Restraints Improved the Drinking Experience.” Applied Economics 36 (14): 1613–22. doi:10.1080/0003684042000191877.
Eckert, Andrew, and Douglas S. West. 2013. “Proliferation of Brewers’ Brands and Price Uniformity in Canadian Beer Markets.” Review of Industrial Organization 42(1): 63–83.
Elzinga, Kenneth G., Carol Horton Tremblay, and Victor J. Tremblay. 2015. “Craft Beer in the United States: History, Numbers, and Geography.” Journal of Wine Economics 10(3): 242–74.
Empen, Janine, and Stephen F. Hamilton. 2015. “How Do Retailers Price Beer During Periods of Peak Demand? Evidence from Game Weeks of the German Bundesliga.” Southern Economic Journal 81:3: 679–96. doi:10.1002/soej.12000.
Esposti, Roberto, Matteo Fastigi, Francesco Orazi, and Elena Viganò. 2015. “The Irresistible Rise of Craft Breweries in Italy: Magic out of Nowhere or Just Another Example of Agro-Food Diversification?” 2015 Fourth Congress, June 11-12, 2015, Ancona, Italy 207271. Italian Association of Agricultural and Applied Economics (AIEAA). http://econpapers.repec.org/paper/agsaiea15/207271.htm.
Esterik, Penny Van, and Joel Greer. 1985. “Beer Consumption and Third World Nutrition.” Food Policy 10:1 (February): 11–13. doi:10.1016/0306-9192(85)90039-9.
Esteve-Perez, Silviano. 2012. “Consolidation by Merger: The UK Beer Market.” Small Business Economics 39 (1): 207–29.
Färe, Rolf, Shawna Grosskopf, Barry J Seldon, and Victor J Tremblay. 2004. “Advertising Efficiency and the Choice of Media Mix: A Case of Beer.” International Journal of Industrial Organization 22 (4): 503–22. doi:10.1016/j.ijindorg.2003.10.002.
Fodor, Mónika, Katalin Medvene Szabad, and Attila Szûcs. 2013. “How to Sell Something Else, Which Is Actually the Same – Beer to Women?!” Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2013). Óbuda University, Keleti Faculty of Business and Management. http://econpapers.repec.org/bookchap/pkkmeb013/231-240.htm.
Fogarty, James. 2010. “The Demand for Beer, Wine and Spirits: A Survey of the Literature.” Journal of Economic Surveys 24 (3): 428–78.
Friberg, Richard, and André Romahn. 2015. “Divestiture Requirements as a Tool for Competition Policy: A Case from the Swedish Beer Market.” International Journal of Industrial Organization 42 (September): 1–18. doi:10.1016/j.ijindorg.2015.06.005.
George, Lisa M. 2009. “Symposium on Advertising and Disclosure: National Television and the Market for Local Products: The Case of Beer.” Journal of Industrial Economics 57 (1): 85–111.
———. 2011. “The Growth of Television and the Decline of Local Beer.” In The Economics of Beer, edited by Johan F. M. Swinnen, 213–26. Oxford University Press.
Goel, Rajeev K., James E. Payne, and James W. Saunoris. 2016. “Spillovers from the Beer Market to U.S. Cigarette Demand.” Economic Modelling 55: 292–97.
Hancock, G. D. 2010. “How Much Is Too Much? The Case of the Anheuser-Busch INBEV Takeover.” International Review of Accounting, Banking and Finance 2 (1): 22–30.
Hartmann, Wesley R., and Daniel Klapper. 2015. “Super Bowl Ads.” Research Paper. Stanford University, Graduate School of Business. http://econpapers.repec.org/paper/eclstabus/2139.htm.
Hernández, Carlos Eduardo. 2015. “Product Switching, Adaptation and Firm Survival in the Brewing Industry during Prohibition.” Working Paper, UCLA, November.
Hoke, Omer, and Chad Cotti. 2015. “The Impact of Large Container Beer Purchases on Alcohol-Related Fatal Vehicle Accidents.” Contemporary Economic Policy 33 (3): 477–87. doi:10.1111/coep.12089.
Horvath, Michael, Fabiano Schivardi, and Michael Woywode. 2001. “On Industry Life-Cycles: Delay, Entry, and Shakeout in Beer Brewing.” International Journal of Industrial Organization, 19 (7): 1023–52. doi:10.1016/S0167-7187(01)00062-5.
Hotchkiss, Julie L., and Yanling Qi. 2015. “The Impact on Employment and Hours of Allowing Sunday Alcohol Sales in Georgia.” FRB Atlanta Working Paper 2015-10. Federal Reserve Bank of Atlanta. http://econpapers.repec.org/paper/fipfedawp/2015-10.htm.
Hou, Rui, Jianmei Yang, Canzhong Yao, and Bill McKelvey. 2015. “How Does Competition Structure Affect Industry Merger Waves? A Network Analysis Perspective.” Physica A: Statistical Mechanics and Its Applications 429 (C): 140–56.
Iwasaki, Natsuko, Yasushi Kudo, Carol Horton Tremblay, and Victor J. Tremblay. 2008. “The Advertising-Price Relationship: Theory and Evidence.” International Journal of the Economics of Business 15(2): 149–67.
Jacobsen, Grant. 2015. “Consumers, Experts, and Online Product Evaluations: Evidence from the Brewing Industry.” Journal of Public Economics 126 (C): 114–23.
Janda, Karel, and Jakub Mikolasek. 2011. “Success in Economic Transformation of the Czech Beer Industry and Its Social Costs and Benefits.” Transformations in Business and Economics 10 (3): 117–37.
Kim, Minki, and Hailey Hayeon Joo. 2014. “What Makes You Grab Low Carb Beers?” Applied Economics 46 (13): 1526–34. doi:10.1080/00036846.2013.877572.
Kim, Minki, and Pradeep K. Chintagunta. 2012. “Investigating Brand Preferences across Social Groups and Consumption Contexts.” Quantitative Marketing and Economics 10(3): 305–33.
Kozak, Vratislav. 2013. “Analysis of Reasons for Beer Consumption Drop in the Czech Republic.” Ekonomie a Management 16(3): 130–38.
la Cour, L., and A. Milhøj. 2009. “The Sale of Alcohol in Denmark – Recent Developments and Dependencies on Prices/taxes.” Applied Economics 41 (9): 1089–1103. doi:10.1080/00036840601019174.
Lariviere, Eric, Bruno Larue, and Jim Chalfant. 2000. “Modeling the Demand for Alcoholic Beverages and Advertising Specifications.” Agricultural Economics 22(2): 147–62.
Lee, Byunglak, and Victor J. Tremblay. 1992. “Advertising and the U.S. Market Demand for Beer.” Applied Economics 24(1): 69–76.
Lee, Li Way. 1997. “Persuasive Advertising and Socialization.” International Journal of the Economics of Business 4(2): 203–14.
Malone, Trey, and Jayson Lusk. 2015. “How Markets Alleviate the Excessive Choice Effect: A Field Experiment on Craft Beer Choice.” 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205965. Agricultural and Applied Economics Association.
Mamillo, Denisa. 2015. “Supply Chain Collaboration under Uncertainty in the Albanian Beer Market.” Management Dynamics in the Knowledge Economy 3 (1): 99–117.
Marcus, Jan, and Thomas Siedler. 2015. “Reducing Binge Drinking? The Effect of a Ban on Late-Night off-Premise Alcohol Sales on Alcohol-Related Hospital Stays in Germany.” Journal of Public Economics 123 (March): 55–77. doi:10.1016/j.jpubeco.2014.12.010.
Masson, Paul R. and Sen, Anindya Sen. 2014. “Uncorking a Strange Brew: The Need for More Competition in Ontario’s Alcoholic Beverage Retailing System.” C.D. Howe Institute Commentary, no. 414. http://econpapers.repec.org/article/cdhcommen/414.htm.
Mixon, Franklin G., Jr., and Kamal P. Upadhyaya. 1996. “Advertising as Special Service Provision under Non-Price Vertical Restraints: Exclusive Territories in Beer Distribution.” Applied Economics 28(4): 433–39.
Nelson, Jon P. 2005. “Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs.” Review of Industrial Organization 26(3): 269–306.
———. 2006. “Alcohol Advertising in Magazines: Do Beer, Wine, and Spirits Ads Target Youth?” Contemporary Economic Policy 24 (3): 357–69. doi:10.1093/cep/byj036.
———. 2010. “Alcohol Advertising Bans, Consumption and Control Policies in Seventeen OECD Countries, 1975-2000.” Applied Economics 42 (7): 803–23. doi:10.1080/00036840701720952.
Nelson, Jon P., and Douglas J. Young. 2008. “Effects of Youth, Price, and Audience Size on Alcohol Advertising in Magazines.” Health Economics 17(4): 551–56.
Nuvolari, Alessandro, and James Sumner. 2012. “Inventors, Patents and Inventive Activites in the English Brewing Industry, 1634-1850.” Pisa, Italy: Laboratory of Economics and Management, Institute of Economics, Scuola Superiore Sant’Anna, October.
Ogle, Maureen. 2007. Ambitious brew: the story of American beer. Orlando: Harcourt. 978-0-15-603359-6.
Park, Sangin. 2009. “An Empirical Testing of Leverage Effects via the Common Distribution Network.” International Review of Law and Economics 29:2 (June): 143–52.
Pozner, Jo-Ellen, Michaela DeSoucey, and Katarina Sikavica. 2015. “Bottle Revolution: Constructing Consumer and Producer Identities in the Craft Beer Industry.” Institute for Research on Labor and Employment, Working Paper Series. Institute of Industrial Relations, UC Berkeley.
Rojas, Christian, and Everett B. Peterson. 2008. “Demand for Differentiated Products: Price and Advertising Evidence from the U.S. Beer Market.” International Journal of Industrial Organization 26 (1): 288–307. doi:10.1016/j.ijindorg.2006.12.003.
Saffer, Henry, and Markus Gehrsitz. 2015. “The Effect of Post-and-Hold Laws on Alcohol Consumption.” NBER Working Paper 21367. National Bureau of Economic Research, Inc. http://econpapers.repec.org/paper/nbrnberwo/21367.htm.
Sass, Tim R. 2005. “The Competitive Effects of Exclusive Dealing: Evidence from the U.S. Beer Industry.” International Journal of Industrial Organization 23 (3–4): 203–25. doi:10.1016/j.ijindorg.2005.01.006.
Satyanarayana, Vidyashankara, William Wilson, D. Demcey Johnson, and Frank Dooley. 1996. “World Malt and Malting Barley: Competition, Marketing, and Trade.” Agricultural Economics Reports 23444. North Dakota State University, Department of Agribusiness and Applied Economics. http://econpapers.repec.org/paper/agsnddaer/23444.htm.
Seldon, Barry J., R. Todd Jewell, and Daniel M. O’Brien. 2000. “Media Substitution and Economies of Scale in Advertising.” International Journal of Industrial Organization 18 (8): 1153–80. doi:10.1016/S0167-7187(99)00010-7.
Selvanathan, E. A., and S. Selvanathan. 2004. “Economic and Demographic Factors in Australian Alcohol Demand.” Applied Economics 36 (21): 2405–17. doi:10.1080/0003684042000280346.
Sen, Anindya, and May Luong. 2008. “Estimating the Impact of Beer Prices on the Incidence of Sexually Transmitted Diseases: Cross-Province and Time Series Evidence from Canada.” Contemporary Economic Policy 26 (4): 505–17. doi:10.1111/j.1465-7287.2008.00114.x.
Shepherd, Alec, and Joshua Berning. 2015. “A Feasibility Study of a Georgia Micro-Malting Operation.” 2015 Annual Meeting, January 31-February 3, 2015, Atlanta, Georgia 196824. Southern Agricultural Economics Association. http://econpapers.repec.org/paper/agssaea15/196824.htm.
Smith, Stephen R. “Re-Made in Japan: Everyday Life and Consumer Taste in a Changing Society.” In Drinking Etiquette in a Changing Beverage Market, edited by Joseph J. Tobin, 143–58. New Haven: Yale University Press, 1992.
Spitz, Janet. 2010. “CEO Gender and the Malt Brewing Industry: Return of the Beer Witch, Ale-Wife, and Brewster.” Forum for Social Economics; Abingdon 39(1): 33–42.
Swaminathan, Anand, and Glenn R. Carroll. 1995. “Beer Brewers.” In Organizations in Industry: Strategy, Structure and Selection, edited by Glenn R. Carroll and Michael T. Hannan, 223–43. New York: Oxford University Press.
Swinnen, Johan F. M., ed. 2011. The Economics of Beer. Oxford: Oxford University Press.
Theuvsen, Ludwig, Matthias Heyder, and Christoph Niederhut-Bollmann. 2010. “Does Strategic Group Membership Affect Firm Performance? An Analysis of the German Brewing Industry.” German Journal of Agricultural Economics 59:2: 61–76.
Toro-Gonzalez, Daniel, Jill J. McCluskey, and Ron C. Mittelhammer. 2014. “Beer Snobs Do Exist: Estimation of Beer Demand by Type.” Journal of Agricultural and Resource Economics 39:2 (August): 174–87.
Torre, Andrew, and Daniel Morgan. 2010. “Is All Cartel Activity Evil?” Economic Papers 29(4): 432–45.
Tremblay, Victor. “Introduction to Series on U.S. Brewing Industry.” Review of Industrial Organization 26, no. 3 (January) (2005): 243.
Tremblay, Carol Horton, and Victor J. Tremblay. 1995. “Advertising, Price, and Welfare: Evidence from the U.S. Brewing Industry.” Southern Economic Journal 62(2): 367–81.
Tremblay, Victor, and Carol Tremblay. 2005. The US Brewing Industry: Data and Economic Analysis. MIT Press.
Vardanyan, Michael, and Victor J. Tremblay. 2006. “The Measurement of Marketing Efficiency in the Presence of Spillovers: Theory and Evidence.” Managerial and Decision Economics 27(5): 319–31.
Vitaliano, Donald. 2015. “Repeal of Prohibition: A Benefit-Cost Analysis.” Contemporary Economic Policy 33 (1): 44–55.
Voleti, Sudhir, and Pulak Ghosh. 2013. “A Robust Approach to Measure Latent, Time-Varying Equity in Hierarchical Branding Structures.” Quantitative Marketing and Economics 11(3): 289–319.
––––––. 2014. “A Non-Parametric Model of Residual Brand Equity in Hierarchical Branding Structures with Application to US Beer Data.” Journal of the Royal Statistical Society: Series A (Statistics in Society) 177(1): 135–52.
Voleti, Sudhir, Praveen K. Kopalle, and Pulak Ghosh. 2015. “An Interproduct Competition Model Incorporating Branding Hierarchy and Product Similarities Using Store-Level Data.” Management Science 61(11): 2720–38.
Wedeman, Andrew Hall. 2006. “Crossing the River by Feeling for Stones or Carried Across by the Current? The Dynamics of Reform in Post-Mao China.” Bloomington, Indiana: Conference on Capitalism with Chinese Characteristics: China’s Political Economy in Comparative and Theoretical Perspective, May.
Welch, Diana. 1985. “Alcoholic Beverage Legislation: Harmonizing EEC Laws.” Food Policy 10:1 (February): 41–54. doi:10.1016/0306-9192(85)90042-9.
Woolverton, Andrea E., and Joe L. Parcell. 2008. “Can Niche Agriculturalists Take Notes from the Craft Beer Industry?” Journal of Food Distribution Research 39 (2): 50–65.
Yao, Feng. 2012. “The Effect of Advertising on Collusion in the U.S. Brewing Industry: A Trigger Strategy Approach.” Atlantic Economic Journal 40 (1): 21–37.
Yin Xia, and Steven Buccola. 2003. “Factor Use and Productivity Change in the Alcoholic Beverage Industries.” Southern Economic Journal 70 (1): 93.