Fall 2018 Texts

We use Stephen Martin’s text and a book by Maureen Ogle on the beer industry. Useful supplements include various industry histories and overviews, such as Deborah Cadbury’s Chocolate Wars and Smitka and Warrian’s The Global Auto Industry: Innovation and Dynamics and other volumes in Business Expert Press’ industry profile series (including ones on toys, agricultural machinery, textiles and steel).

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