| Econ 243 | Winter 2017 |
First Paper: Beer
Claim: In the 19th and early 20th century innovation was crucial to success in beer brewing, from product choice to production technology to business strategy.
Assignment: Pick an innovation and argue how it changed the structure of the industry, using the Ogle book as your primary source.
Structure: This is a short paper, 3-5 pages in length. You should write it using the active voice, with a clear initial topic paragraph and a final paragraph that is not a summary of your topic. You need 3-5 paragraphs to develop your argument, including data and examples to back it up.
Citations should be in-line with a bibliography at the end. For example initially beer in the American colonies was ale (Ogle, 15-16), but as German communities developed brewers that catered to them produced lager (15).
The font should be Times Roman in a reasonable font size (11pt or 12pt), double-spaced with 1″ margins. [These are not the Word defaults. Note that if you use an Apple, you might want to evaluate Nisus Writer as your word processor of choice.]
Have someone edit your paper, and proofread the penultimate version. You paper will be downgraded for typos, use of passive voice and other forms of sloppy writing. I encourage you to use the CommCenter in the lower level of Huntley.
Please submit at the start of class on Wednesday, January 18, 2017.
Bibliography
Ogle, Maureen (2006). Ambitious Brew: The Story of American Beer. Orlando, FL: Harcourt Books.