MWF 11:15a-12:10p – CGL 203
| Winter 2016 Schedule | |||||
| Week | Day | Date | Topic | Theory | Texts |
| Week I | Mon | 11-Jan | Introduction: Miller Lite & Anheuser Busch’s reaction | Simple Models, Complex Strategies | Hotelling |
| Wed | 13-Jan | AB Inbev: Market Power? | Basic S&D models | Martin Chapter 2 | |
| Fri | 15-Jan | Demand and Elasticity | basic models, continued | Martin esp §2.3.4 | |
| Week II | Mon | 18-Jan | MLK DAY | NO CLASS | commemoration Saturday at First Baptist |
| homework | for Tues 19-Jan | Beer Production | YouTube video (National Geographic Ultimate Factory) | posted late, but useful to watch this week | |
| Tues | 19-Jan | What is Beer? | class discussion | video, blog post, T&T Chaps 1-2 | |
| Thur | 21-Jan | Economies of Scale | basic models (cont), in beer context | T&T Chaps 3-4 | |
| Week III Blogging: Andrew, Athena, Walker |
Mon | 25-Jan | Beer as a High Tech Industry | Ogle Chapters 1-3 first paper due |
class discussion |
| Wed | 27-Jan | Cournot | Oligopoly I: Martin §3.2 | review monopoly, start duopoly models | |
| Fri | 29-Jan | Bertrand | Oligopoly I: Martin §3.3 | (class ends early: 1:45 pm flight from Roanoke) | |
| Week IV Blogging: Brian, Chase, Daniel |
Mon | 1-Feb | Cournot vs Bertrand | Why are price wars so unusual? | Martin §3.4 |
| Wed | 3-Feb | Predation | net present value | Martin §6.2 | |
| Fri | 5-Feb | Tacit Collusion | sustainability of price fixing | Martin §6.3-§6.4discussion of cartel examples | |
| Week V Blogging: Grant, Jake, Jier, William |
Mon | 8-Feb | Tacit Collusion, cont. | Net Present Value | Martin §6 continued |
| Wed | 10-Feb | Mergers | Simple Arithmetic of Market Power | Martin §11 | |
| Fri | 12-Feb | Mock Convention | no class | attend to blogging!! | |
| Week VI Blogging: Jim, Joe, Zack |
Mon | 15-Feb | class cancelled | under the weather | |
| Wed | 17-Feb | (PACE) | NO CLASS | ||
| Fri | 19-Feb | Vertical Integration in Steel | why own (or not) mines and service centers? | Warrian eBook | |
| Washington Break | |||||
| Week VII Blogging: Kelly, Kinsey, Patrick, Walker |
Mon | 29-Feb | Vertical Integration and Franchising | Double Marginalization | Martin Ch 12 |
| Wed | 2-Mar | Franchising | Transaction Costs: Coase & Williamson | Martin Chs 10, 12 | |
| Fri | 4-Mar | Devil’s Backbone | on US 11 North | we’ll discuss logistics in class | |
| Week VIII Blogging: William, Zack, Andrew |
Mon | 7-Mar | Price Discrimination (I) | Two-part Pricing: Concert Pricing, Cell Phone Pricing | Martin Ch 8 |
| Wed | 9-Mar | Price Discrimination (II) | Bundling | Martin Ch 8 | |
| Fri | 11-Mar | Price Discrimination (III) | Versioning and Tie-ins: Used Cars and Popcorn at the Movies | Martin Ch 8 | |
| Week IX Blogging: Athena, Brian, Chase |
Mon | 14-Mar | Advertising | The Good | Martin Ch 13 |
| Wed | 16-Mar | Advertising | The Bad | Martin Ch 13 | |
| Fri | 18-Mar | Advertising | The Ugly | Martin Ch 13 | |
| Week X Blogging: Daniel, Grant, Jake |
Mon | 21-Mar | Technology | What is it? | Martin Ch 14 Paper #3 due: steel sector case study |
| Wed | 23-Mar | Technology Models | Push vs Pull vs Great Inventor = random | Martin Ch 14 | |
| Fri | 25-Mar | Innovation Incentives | Small Firms, Large firms, Arrow, Schumpeter | Martin Ch 14 | |
| Week XI Blogging: Jerry, Jim, Joe |
Mon | 28-Mar | IPR: public goods, private goods | definitions | Martin Ch 15 |
| Wed | 30-Mar | IPR: tradeoffs | breadth & length | Martin Ch 15 | |
| Fri | 1-Apr | IPR: adoption | logistics curves, being trendy vs QWERTY | Martin Ch 15 | |
| Week XII Blogging: Kelly, Kinsey, Patrick |
Mon | 4-Apr | Case Studies | ArcelorMittal and new firm boundaries | Guest speaker: Prof Peter Warrian, UToronto |
| Wed | 6-Apr | Case Studies | Gentex and entry deterrence | handout / ppt | |
| Fri | 8-Apr | Case Studies | PACE Awards as a window on technology policy | handout / ppt | |
| Paper #4 Due: Reading [not drinking] Beer | |||||