|
Week-Day-Date |
General Topic |
Text / Readings |
Details |
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|
Week I |
Fri |
6-Sep |
Introduction: Structure-Conduct-Performance |
SM: Ch 1, TT: Ch 1 |
Sheetz |
|
Mon |
9-Sep |
Hotelling |
industries and issues |
||
|
Wed |
11-Sep |
Competitive Foundations |
SM: Ch 2 |
CS + PS as a metric; Lerner Index |
|
|
Fri |
13-Sep |
Monopoly model |
SM: Ch 2 |
MR=MC |
|
|
Week II |
Mon |
16-Sep |
Monopoly: innovative? pushy? |
SM: Ch 2 & 14 |
R&D and advertising |
|
Wed |
18-Sep |
Monopoly & regulation |
— |
utilities |
|
|
Fri |
20-Sep |
Research Resources |
TT: Ch2 & 3 |
beer: the rise of A-B ==> paper topics due |
|
|
Week III |
Mon |
23-Sep |
Bankruptcy |
discussion |
reflections on Hon. Gonzales Law School Tucker Lecture |
|
Wed |
25-Sep |
Market Structure (I) |
SM: Ch 9 |
TT: Ch 2 & 3: the rise of AB InBevn |
|
|
Fri |
27-Sep |
Oligopoly (I) |
SM: Ch 3 |
Bertrand Competition (2013 Fall MT #1) ==> MT #1 due |
|
|
Week IV |
Mon |
30-Sep |
Market Structure (II) |
SM: Ch 4 |
Product Differentiation TT: Ch 4 & 5 |
|
Wed |
2-Oct |
Oligopoly (II) |
SM: Ch 9 |
Cournot Competition |
|
|
Fri |
4-Oct |
Guest Lecture: Hayes Humphreys, COO |
at Devils Backbone Read up on beer industry news |
price wars ==> bibliography due |
|
|
Week V |
Mon |
7-Oct |
Collusion (I) |
SM: Ch 5 & 6 |
price wars |
|
Wed |
9-Oct |
Collusion (II) |
SM: Ch 5 & 6 |
overlapping markets |
|
|
Fri |
11-Oct |
no class |
Reading days |
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|
Week VI |
Mon |
14-Oct |
Dominant Firms |
SM: Ch 7 |
TT: Ch 4 & RS: beer mergers |
|
Wed |
16-Oct |
Strategic behavior |
SM: Ch 7 |
limit pricing |
|
|
Fri |
18-Oct |
Mergers |
SM: Ch 11 |
TT: Ch 7 |
|
|
Week VII |
Mon |
21-Oct |
Vertical structure |
SM: Ch 12 |
mergers and double marginalization (pdf) ==> MT #2 due |
|
Wed |
23-Oct |
Theory of the Firm (I) |
Why Firms? |
Sakai: Coase-Chandler-Williamson, SM Ch 10: Berle-Means |
|
|
Fri |
25-Oct |
Theory of the Firm (II) |
Franchising |
Sakai: Franchising, beer in Eastern Europe |
|
|
Week VIII |
Mon |
28-Oct |
Term Paper Presentations |
5 minute “elevator pitch” |
You present ==> model due |
|
Wed |
30-Oct |
Price Discrimination (I) |
SM: Ch 8 |
degrees of discrimination |
|
|
Fri |
1-Nov |
Price Discrimination (II) |
SM: Ch 8 |
two-part tariffs |
|
|
Week IX |
Mon |
4-Nov |
Price Discrimination (III) Paper Precips: Winn Savas Reilly |
SM: Ch 8 |
bundling ==> introduction due |
|
Wed |
6-Nov |
Beer again Paper Precips: Paulsen Keesler Gorman |
TT: Ch 6 |
other readings on recent evolution of the beer market |
|
|
Fri |
8-Nov |
Advertising (I) Paper Precips: Demere Campbell |
SM: Ch 13 |
informative or persuasive? |
|
|
Week X |
Mon |
11-Nov |
Advertising (II) |
SM: Ch 13 |
strategic considerations |
|
Wed |
13-Nov |
Advertising (III) |
TT: Ch 7 & RS |
beer advertising |
|
|
Fri |
15-Nov |
Innovation (I) |
SM: Ch 14 |
typologies ==> MT#3 due |
|
|
Week XI
|
Mon |
18-Nov |
Innovation (II) |
SM: Ch 15 |
patents, other IPR: © ™ ® |
|
Wed |
20-Nov |
Innovation (III) |
SM: Ch 15 |
networks & standards |
|
|
Fri |
22-Nov |
Innovation in Auto Suppliers |
— |
presentation of Smitka research ==> term paper due |
|
|
Thanksgiving Break |
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|
Week XII |
Mon |
2-Dec |
Term Paper Presentations |
12 minutes each |
your question & findings distributed in advance |
|
Wed |
4-Dec |
Term Paper Presentations |
12 minutes each |
your question & findings distributed in advance |
|
|
Fri |
6-Dec |
Course conclusion |
TT: Ch 9 |
Market power in beer |
|
|
Final Exams 8 December – 14 December |
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