Further to our discussion of spurious differentiation, here’s a note on why people buy branded instead of generic over-the-counter medications. We’ll look at advertising later…
Tag: product differentiation
http://www.autonews.com/apps/pbcs.dll/article?AID=/20121111/GLOBAL03/121109851/gm-wooing-chinas-affluent-preps-cadillac-makeover Here’s an article from Automotive News on the expansion of luxury car brands into the growing Chinese markets. With China now the world’s largest…