Further to our discussion of spurious differentiation, here’s a note on why people buy branded instead of generic over-the-counter medications. We’ll look at advertising later…
Econ of Strategy MWF 1:30pm-2:30pm EarlyFl 200
Further to our discussion of spurious differentiation, here’s a note on why people buy branded instead of generic over-the-counter medications. We’ll look at advertising later…