In “Marketers Chase Evolving Consumers”, Stuart Elliot describes how the marketing world has become a confusing and constantly changing world. Companies are trying to figure how to market their products to modern day consumers, which is proving to be harder than it seems. Elliot writes, “John Costello, the president for global marketing and innovation at the Dunkin’ Brands Group, advocated providing consumers with ‘a real clear point of product differentiation’
Month: October 2013
For most large manufacturing companies, improvements in efficiency usually stem from technological advances. This can mean improved machinery or a more efficient process to make goods. These technological advancements can lead to economies of scale and reduced average costs, which are important factors in the growth and expansion
We all got the message this morning. Snapchat “stories” is here.
For those of us who may not know what Snapchat is: it is a social media application for mobile devices. The whole idea is to send pictures to your friends, but theres a catch: the pictures are automatically deleted after a maximum of 10 seconds.
Chipotle Mexican Grill (CMG) has been living large since McDonald’s seemingly miscalculated divestiture. Since the divestiture, Chipotle expanded from 500 locations to more than 1500.…
US airways and American Airlines are trying to merge together into one company, but the US government has filed a lawsuit to stop them. The…
A recent article in the Economist describes how a newly revived bank – TSB – is hoping to dampen the detrimental oligopolistic effects the British banking industry experiences. Analysis of the banking industry in 2000 pointed to market inefficiency as a result of prices and profits that were above perfect competition levels. Increased concentration levels further underscore industry inefficiency: in 2008 the four largest firms controlled 65% of the market, which quickly increased to 75%.
In Stelter’s article, “Intel and Sony Ambitions for Internet TV Services Meet Skepticism”, in The New York Times, the author describes the reluctance from Intel’s…