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Author: keesler

Profits from Potash

In a September article from the New York Times, the editorial board wrote about “Collusion in the Potash Market”. In this article, the editorial board explained the recent drama that has occurred between two mining cartels that provide the world’s supply of potash (an important fertilizer) to farmers. The two cartels, one composed of Canadian producers and the other

Differentiate or Die

In “Marketers Chase Evolving Consumers”, Stuart Elliot describes how the marketing world has become a confusing and constantly changing world. Companies are trying to figure how to market their products to modern day consumers, which is proving to be harder than it seems. Elliot writes, “John Costello, the president for global marketing and innovation at the Dunkin’ Brands Group, advocated providing consumers with ‘a real clear point of product differentiation’