In the Wall Street Journal article, “M&A Mystery: Why are Takeover Prices Plummeting?”, Monga outlines the recent decline in frequency of acquisitions occurring as well…
Author: keesler
An article in the Wall Street Journal titled “Startup Scrambles to Replace Eggs” details the plans and progress of Hampton Creek Foods to recreate the…
According to Tim Higgins’ Bloomberg article, “GM’s Cadillac Marketing Chief Plans to Keep Ad Agency”, Cadillac is currently working on rebranding itself in the eyes…
In Bloomberg Businessweek, Kyle Stock’s article, “Container Store Cleans Up After IPO Party”, discusses the recent success The Container Store has had with investors. Within…
In class thus far we have been learning about how companies can make strategic moves to gain market share, and if these moves are effective…
In Tom Randall’s Bloomberg article “Wal-Mart Now Draws More Solar Power than 38 US States”, Randall describes Wal-Mart’s newest strategic move to gear the company…
In a September article from the New York Times, the editorial board wrote about “Collusion in the Potash Market”. In this article, the editorial board explained the recent drama that has occurred between two mining cartels that provide the world’s supply of potash (an important fertilizer) to farmers. The two cartels, one composed of Canadian producers and the other
In “Marketers Chase Evolving Consumers”, Stuart Elliot describes how the marketing world has become a confusing and constantly changing world. Companies are trying to figure how to market their products to modern day consumers, which is proving to be harder than it seems. Elliot writes, “John Costello, the president for global marketing and innovation at the Dunkin’ Brands Group, advocated providing consumers with ‘a real clear point of product differentiation’
In Stelter’s article, “Intel and Sony Ambitions for Internet TV Services Meet Skepticism”, in The New York Times, the author describes the reluctance from Intel’s…
The merger of Omnicom and Publicis, two giants in the advertising, marketing and corporate communications industry, is raising questions as to if bigger really is…