Burger King has been on a slide with declining sales since 2008. In fact, last year Wendy’s completed its overthrow by surpassing Burger King in…
Economics 243 Fall 2018
According to a recent Bloomberg article, Pandora has not suffered from Apple’s entry into the internet radio market. In fact, the current market leader’s market share has grown: hours of listening increased by 9 hours since September. Further, 92 percent of consumers who have used iTunes Radio still use Pandora. More evidence of Pandora’s strength is consumers tend to spend 75 percent less time on iTunes Radio than Pandora. Pandora’s recent growth is consistent with the company’s long-term trends, as the number of listeners is up 18 percent from one year ago.
“Understanding the Consumption Behaviors on Electric Vehicles in China – A Stated Preference Analysis.” Libo Wu, Changhe Li, Haoqi Qian and ZhongXiang Zhang. School of Economics, Fudan…
Harley-Davidson is hoping to break into untapped markets in a big way by offering a small and lightweight motorcycle. Countries like India, Italy, Portugal, and Spain are primary countries targeted with the bike’s release. The bike will sell for either $6,700 or $7,500 depending on engine capacity, which makes “The Street” the company’s least expensive motorcycle. The Street is the Harley-Davidson’s first new bike platform in 13 years, and while it is going to be sold in the US, it is geared toward an international audience. The company is projecting a 15 percent increase in international sales from 6 years ago, resulting from a proliferation of dealerships outside of the US.
A recent Bloomberg article describes Kellogg’s plan to reduce costs by letting go of 7 percent of its labor force. The inspiration for these cost-cutting measures is largely derived from decreased demand that stems from higher unemployment and decreasing income. Another issue facing Kellogg is increased competition; the company is losing ground to competitors who offer healthier alternatives like yogurt and oatmeal bars. To compete with rival firms, the company is developing cereals that offer a greater nutritious balance, as opposed to tastes. Competitor General Mills is following a similar strategy and is focusing more on organic goods in its yogurt in order to maintain success.
Foreign competition may pose some threat to American laborers, but this article points out that it is technology that has become the real threat. As…
In Bloomberg Businessweek, Kyle Stock’s article, “Container Store Cleans Up After IPO Party”, discusses the recent success The Container Store has had with investors. Within…
With society becoming more health conscious, consumers have been looking for an alternative to soft drinks. One might think that juice is a healthy alternative…
The market for luxury cars in America is dominated by Mercedes-Benz and BMW, according to an article by Bloomberg Businessweek’s Kyle Stock. The article lists…